Direct Selling in Indonesia

GDP Growth Constant USD 2014: 5%
YoY Industry Growth Constant USD 2014: 8%
Indonesia has all the characteristics of a strategic market for the Direct Selling industry: with one of the largest population.

SIUPL: Correct license for conduct direct selling (MLM) activities

Before applying for the license to run direct sales activities –SIUPL – you need to incorporate a company in Indonesia first.
Note that this type of activity is in the negative investment list and maximum foreign ownership is 95%.

Once the incorporation is done, there are two types of SIUPL licenses:

  • Temporary SIUPL license
  • Permanent SIUPL license
  • Temporary SIUPL license

    All companies applying for SIUPL must present in front of BKPM their market plan and company’s Code of Ethics. Besides BKPM there will be also representatives from Direktorat Bina Usaha Kemendag, Asosiasi Penjualan Langsung Indonesia/Indonesian Direct Selling Association (APLI) at the meeting.

    Getting permanent SIUPL

    Permanent SIUPL has the same requirements as temporary SIUPL and additionally you need to show your temporary SIUPL and company’s financial statement.

     

    Requirements to Become a Business Partner